Create a pen portrait for a typical member of you artist's target audience that includes as much information about them as possible.
Here is an example of the text for a pen portrait of a typical member of Coldplay's target audience. This basic pen portrait could then be developed through the use of images.
Chris is 29 years old and lives in London. Music is more important to him than
anything else. It’s at the centre of his social life. It soundtracks all the best moments
in his life. It’s his identity, his social currency and his world.
Chris lives for gigs, festivals, and those electrifying moments of togetherness that only music can provide. He is the one who sorts out gig tickets for his friends, turns them on to new bands and sets up the big festival weekend. His tastes are “mainstream eclectic” and as well as Coldplay he loves the big stadium acts like Muse or Noel Gallagher mixed with the best of genres spanning rock and electronica, plus the finest discoveries from music’s past.
Chris works in a professional job and finally has the money and time to indulge his music habit to the full. He lives with a partner (no kids yet) who is similarly music mad. He is “discovering quality” in all areas, from sound systems to deluxe reissues to cars, travel and clothes.
Chris loves technology – he was first with the iPod, iPhone, iPad and now streaming music services. He downloads music but still prefers to own CDs. And he spends more on music than anything else: a big-ticket gig every week or so, six albums a month plus a Spotify subscription and countless on-the-go downloads.
Create a post titled Initial Audience Research and present your methodology and findings.
