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Research : Conventions of Music Magazine Advertisements (MMAs)

Once you have researched music magazines and identified the magazine that you think your artist's album would be most likely to be advertised in, you can go on to research the conventions of music magazines advertisements. 

Look at a selection of mmas in order to identify and analyse conventions on a wider basis to begin with - use advertisements for albums from multiple genres. 

Your analysis of these mmas needs to show that you have thought carefully about the purpose and effect of different aspects of a music magazines design. For example, think about the following:

  • Artist's name - placement? font style? font size? colour? relationship to other aspects of the mma? relationship to the artist's image and visual presence elsewhere? (ask if you don't understand...)

  • Album title - placement? font style? font size? colour?

  • Image(s) - what is usual? is the artist's image more likely or less likely to be used? could this change according to genre? What other sorts of images are used and do these reflect the genre of the artist?

  • Other - what else could be included? why choose to include these things? how do they support the promotional nature of an mms?

Remember that you are focussing on Conventions at this point.

Here are some advertisements for albums that you could use: