Research : Do Goodwin's Theories Apply to Current UK Music Videos?

Andrew Goodwin's 'Dancing in the Distraction Factory' was published in 1992. The world of the media was a very different place back then and future developments such as Web 2.0, the iPod, and Youtube were many years away. 

So, is it possible to apply Goodwin's 6 basic points regarding music videos to music videos produced in the digital age?

The UK Music Video Awards is an annual celebration of creativity, technical excellence and innovation in music video and moving image for music.

Here are the winners of some of the categories from 2013's UKMVA's. (Please ignore the absence of capital letters - the text here is taken directly from the UKMVA website!)

You will be allocated one of these videos to discuss in relation to Goodwin's theories.

Best pop video – uk 

willy moon – yeah yeah

director: alex courtès

producer: jules de chateleux

prod co: division paris

commissioner: ailsa robertson for interscope

Best dance video – uk 

rudimental ft john newman & alex clare – not giving in

director: josh cole

producer: tim francis

prod co: ob management, rokkit

commissioner: dan curwin for asylum records

 

Best rock/indie video – uk 

darwin deez – free (the editorial me)

director: ninian doff

producer: sloane hayes skala

prod co: pulse films

commissioner: stephen richards for lucky number music

Best alternative video – uk

london grammar – wasting my young years

director: bison

producer: liz kessler

prod co: a+,  academy

commissioner: caroline clayton for ministry of sound

Best urban video – uk

joel compass – back to me

director: ian & cooper

producer: nathan scherrer 

prod co: prettybird

commissioner: olly wood for black butter records